Seth Godin's interesting venture

Seth Godin is doing something interesting with what he calls,my last traditional book project. Here's what he says:

I have 32 co-authors this time and 100% of our royalties go to charity.

This time, we're shooting for the big time. And we need your help.

The book is called: The Big Moo by The Group of 33. Our goal is to sell a million copies before the end of the year and to raise millions for three worthy charities. Our bigger goal is to transform thousands of organizations--corporations, non-profits, community groups, whatever.

Go read the post and if you're interested in the book, read his here.

PS: If you want to know more about Seth Godin, here's what he says on his About page.